everyday hero: beautility . . .

ubiquitous quality factor number 03 •
everyday design hero:
beautility . . .

“the aspects of things that are most important for us are hidden because of their simplicity & familiarity.”

philosopher ludwig wittgenstein

01) lightness . . .

02) enhancing civility . . .

03) beautility . . .

04) robust, resilient & repairable . . .

05) embracing aspects of homo ludens . . .

06) anthropomorphic . . .

07) adaptable | transformable . . .

08) intuitive | self-explanatory . . .

09) accessible to 90% of the world . . .

10) a variation on a theme . . .

11) ephemeral . . .

12) wabi-sabi (grows better with time &/or use) . . .

13) improvisation . . .
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noun: beautility
the quality of having aesthetic merits while serving a practical purpose,
especially in the context of industrial design.

beautility (english) origin | history:
a blend of beauty and utility. coined by arnold william brunner in 1911.
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if you look after truth and goodness
beauty looks after herself . . .
eric gill
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people always ask me about my future vision, i don’t have one.
my main ambition is to elevate the ordinary . . .
naoto fukasawa
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the crate | jasper morrison & francesca picchi
consider the wooden crate: an often, overlooked object . . .
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peter keetman: photographs from the volkswagen plant, wolfsburg, west germany, 1948-1974.
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suggested reading &/or the dialects of design continued, beautility:

01) antonelli, paola. humble masterpieces. new york, regan books, 2005.
02) bannwart, amélie, et al., editors. extraordinary! lausanne, mudac lausanne, 2020.
03) brons, rita, and bernard colenbrander, editors. atlas of the new dutch water defence line. rotterdam, 010 publishers, 2009.
04) colin, kim, and sam hecht. usefulness in small things.
new york, rizzoli international publications, 2010.
05) cort, louise, and nakamura kenji. a basketmaker in rural japan.
new york, weatherhill, 1994.
06) dewey, john. art as experience. new york, minton, balch & company, 1934.
07) grundlach, f.c. peter keetmans gestaltete welt. göttingen, steidl verlag, 2016.
08) haller, fritz. bauen und forschen. solothurn, 1988.
09) kellein, thomas, et al. hiroshi sugimoto conceptual forms.
paris, fondation cartier pour l’art contemporain, 2004.
10) lange, susanne. bernd and hilla becher: life and work.
cambridge, mit (massachusetts institute of technology) press, 2007.
11) mahar-keplinger, lisa. grain elevators.
new york, princeton architectural press, 1993.
12) mc carty, cara. information art : diagramming microchips.
new york, the museum of modern art, h.n. abrams, 1990.
13) menegazzo, rossella, and stefania piotti. wa: the essence of japanese design.
new york, phaidon, 1995.
14) milner, alison. designblicke. bern, haupt, 2005.
15) oka, hideyuki. how to wrap five eggs. boston, weatherhill, 1965.
16) payne, christopher. new york’s forgotten substations.
new york, princeton architectural press, 2002.
17) tabuchi, eric. électricité de france. arles, poursuite, 2019.
18) tchun-mo, nam. beam lines spring stroke. stuttgart, hartmann books, 2019.