everyday hero: tucker & toothpaste . . .

tucker viemeister of viemeister industries delights in the universal look
of toothpaste tubes. the tubes look the same, but the design and their
contents reflect a national character . . .

zonweiss: the first toothpaste in a tube . . .
kilmer house | johnson & johnson

a portrait of designer tucker viemeister,
by ned myerberg & tracy szatan . . .

‘it’s a designer thing to collect stuff,’ says tucker viemeister,
2015: the wall street journal, article by liz rappaport . . .

tucker’s personal assortment of toothpaste tubes is a wonderful example
of the everyday design hero | a variation on a theme . . .

ubiquitous quality factor number 10 •
everyday design hero:
a variation on a theme . . .

“the aspects of things that are most important for us are hidden because of their simplicity & familiarity.”

philosopher ludwig wittgenstein

| everyday heros triptych |

01) lightness . . .

02) enhancing civility . . .

03) beautility . . .

04) robust, resilient & repairable . . .

05) embracing aspects of homo ludens . . .

06) anthropomorphic . . .

07) adaptable | transformable . . .

08) intuitive | self-explanatory . . .

09) accessible to 90% of the world . . .

10) a variation on a theme . . .

11) ephemeral . . .

12) wabi-sabi (grows better with time &/or use) . . .

13) improvisation . . .